Born This Way Concealer  - Cool Medium (NEW)

Born This Way Concealer

Naturally Radiant Concealer

$28.00

Cool Medium (NEW)

Instantly hide imperfections, vanish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they’ll think you were Born This Way.

After using Born This Way Concealer:

100% said it showed IMPROVEMENT IN SKIN MOISTURE LEVELS after 1 hour

97% said it provides a NATURAL, UNDETECTABLE FINISH

97% said it provides a SMOOTH, CREASELESS FINISH

97% said it provides a FLAWLESS "NO MAKEUP LOOK"

*Research results


  1. Details

    We infused skincare benefits, including Coconut Water to replenish moisture levels, Alpine Rose to brighten and boost radiance, and Hyaluronic Acid for a smoother, more youthful appearance. Creamy and comfortable, a proprietary blend of color correctors create the look of flawless skin. Complexion looks naturally radiant when applied over or under foundation – even when worn alone.

    More To Love:

    • Oil-free
    • Coconut Water helps delicately replenish skin’s moisture levels without over hydrating
    • Infused with the resilient Alpine Rose to brighten the skin’s appearance and promote elasticity
    • Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance
    • Net Weight 0.23 Fl. oz. / 0.7 mL
  2. Ingredients

    INGREDIENTS: Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain/Peut Contenir (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Born This Way Concealer
Born This Way

Naturally Radiant Concealer

  1. Two Ways To Find Your Perfect Match

    1. Find My Shade
      Find My Shade

      Take our quiz to find your
      Born This Way Concealer shade

    2. Match My Shade
      Match My Shade

      Match your Born This Way Foundation Shade

  2. Choose a model from light to deep who best matches your skin

    Start Over
  3. Your Born This Way Concealer Match is...

    Choose for Light Skin with Neutral Undertones Light
    Choose for Medium Skin with Peach Undertones Light Medium
    Start Over
Reviews Questions & Answers

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Concealer
 
4.3

(based on 204 reviews)

Ratings Distribution

  • 5 Stars

     

    (138)

  • 4 Stars

     

    (28)

  • 3 Stars

     

    (16)

  • 2 Stars

     

    (13)

  • 1 Stars

     

    (9)

90%

of respondents would recommend this to a friend.

Reviewed by 204 customers

Displaying reviews 1-10

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5.0

Love this!

By 

from RI

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way Concealer:

Perfect!

  • I love that it's...:
  • Full Coverage, Lightweight, Natural Finish
  • Eye Color:
  • Blue
 
5.0

Amazing Product!

By 

from Beaumont, CA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way Concealer:

I have been looking for a concealer that will help cover my dark circles, acne and scarring that I have. It works really well to cover all those things up, it brightens up my under eyes, doesn't feel too heavy on the skin, and still feels very moisturizing. My new favorite concealer!

  • I love that it's...:
  • Light to Medium Coverage, Lightweight, Luminous Finish, Natural Finish, Undetectable Finish
  • Age:
  • 19-24
  • Eye Color:
  • Blue
 
1.0

Extremely disappointed!

By 

from Llanberis Caernarfon Wales

Comments about Too Faced Born This Way Concealer:

I bought this for my birthday, and after only a couple of uses when I twisted the concealer to get some product, the two faced rim came off with it.
Keeps happening, and recently exploded in my make up bag.
Usually like two faced, but the packaging for this product could use some improvement.

  • Age:
  • 25-34
  • Eye Color:
  • Green

(1 of 1 customers found this review helpful)

 
4.0

Light weight, buildable, "radiant"

By 

from FL

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way Concealer:

I really like this concealer, and I find that it smells like coconut rum, which doesn't bother me. It does build up to a full coverage, but it goes on "sheer" for a more natural look, which I enjoy. It holds up fairly well in heat, rain & humidity with a little bit of primer. My only gripe is the price.

  • I love that it's...:
  • Full Coverage, Light to Medium Coverage, Lightweight, Luminous Finish
  • Age:
  • 25-34
  • Eye Color:
  • Green
 
5.0

So creamy

By 

from San Diego CA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way Concealer:

When I applied this concealer to my face I thought the least of the creamyest.

  • I love that it's...:
  • Full Coverage, Lightweight, Matte Finish, Natural Finish
  • Age:
  • 13-18
  • Eye Color:
  • Brown
 
5.0

So creamy

By 

from Mo

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way Concealer:

Very natural looking concealer and smells amazing

  • I love that it's...:
  • Light to Medium Coverage, Lightweight, Natural Finish
  • Age:
  • 19-24
 
5.0

Versatile

By 

from Fayetteville, NC

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way Concealer:

This concealer works well with liquid foundation, powder foundation, or alone as a spot concealer. I love the applicator.

  • I love that it's...:
  • Undetectable Finish
  • Age:
  • 25-34
  • Eye Color:
  • Hazel
 
5.0

Ex amazing products

By 

from Washington

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way Concealer:

Love this product!

  • I love that it's...:
  • Full Coverage, Lightweight
  • Age:
  • 25-34
  • Eye Color:
  • Brown
 
5.0

Great product

By 

from Johnston ri

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way Concealer:

I like the liquid concealer. It works great.

  • I love that it's...:
  • Full Coverage, Natural Finish, Undetectable Finish
  • Age:
  • 45-54
  • Eye Color:
  • Brown
 
5.0

Love it

By 

from Sheridan, CA

Verified Buyer

Submitted as part of a sweepstakes entry

Comments about Born This Way Concealer:

I love this concealer so much. It's my favourite so far. It's super smooth and creamy and had good coverage. It also doesn't set into creases and look all cakey. Very smooth. I love it

  • I love that it's...:
  • Full Coverage, Lightweight, Luminous Finish, Natural Finish, Pore-Minimizing
  • Age:
  • 19-24
  • Eye Color:
  • Brown

Displaying reviews 1-10

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