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BORN THIS WAY

Cruelty-free, complexion-first makeup so natural-looking,
they'll think you woke up like this.

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Nude
All
Fair
Light
Medium
Tan
Deep
+ more
Born This Way Super Coverage Multi-Use Concealer
Flawless, Hydrating, Longwearing
$36.00
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Warm Beige
All
Fair
Light
Medium
Tan
Deep
+ more
Born This Way Flawless Coverage Natural Finish Foundation
Undetectable Oil-Free Formula
$46.00
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NEW SHADE FINDER!

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Warm Sand
All
Fair
Light
Medium
Tan
Deep
+ more
Born This Way Healthy Glow Skin Tint Foundation
SPF 30 UVA/UVB Protection
$42.00 $15.00
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MINI SIZE, MAX IMPACT

Born This Way Mini Eye Palettes

Modern nude shades inspired by the original Born This Way Natural Nudes Palette! Highly pigmented, perfectly packable & naturally beautiful

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FOUNDATION GUIDE

BORN THIS WAY
Healthy Glow Skin Tint

BORN THIS WAY
Original Foundation

BORN THIS WAY
Matte Foundation

FINISH:

Soft-Focus Ethereal Glow

COVERAGE:

Medium - Buildable

BENEFITS:

24-Hour Longwear, Broad Spectrum SPF 30, All Day Hydration

KEY INGREDIENTS:

Hyaluronic Acid, Coconut Water, Alpine Rose + Apple, Lentil, Watermelon and Litchi

FINISH:

Natural

COVERAGE:

Medium - Full

BENEFITS:

Longwearing, Hydrating, Oil-Free, Photo-Friendly

KEY INGREDIENTS:

Hyaluronic Acid, Coconut Water, Alpine Rose

FINISH:

Natural Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

KEY INGREDIENTS:

Hyaluronic Acid, Coconut Water, Alpine Rose

Show off your natural beauty with the Born This Way Collection from Too Faced. Featuring a wide range of shades inspired by the beauty of real skin tones, our Born This Way makeup brings out the best of your features. You don’t have to hide behind heavy coverage or deal with makeup that doesn’t complement your skin when you use Born This Way. The collection allows your true beauty to shine through.

Fit for Your Skin

The natural beauty look is totally on trend, which is why there’s never been a better time to try Born This Way cosmetics from Too Faced. Our full coverage matte foundation makeup gives you flawless skin with coverage that’s lightweight and undetectable. With the Born This Way concealers, you can perfect your complexion with a natural finish or a luminous finish. Try our nude eye shadow palettes with matte and shimmery shades for a subtle pop of color. Just a few simple products can make you fall in love with your natural look.

Find Your Perfect Shade

Too Faced Born This Way foundation makeup comes in over 30 different shades to ensure a perfect fit for everyone. To make sure you get the right shade for your skin tone, use our foundation shade finder. It’s an easy tool to match up your skin with the right foundation for your needs. You’re just a few clicks away from starting your new makeup routine with the Born This Way Collection.

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