"Be pretty and thoughtful!"

Too Faced Cosmetics is known for their motto "Why be pretty when you can be gorgeous?" as they take beauty to a whole new level by empowering women to be gorgeous and healthy through their commitment to skin cancer research and education. In support of this cause, Too Faced is proud to sponsor the Too Faced Love Lisa Melanoma Resarch Foundation Grant inspired by Too Faced Co-Founder and Creative Director Jerrod Blandino’s sister Lisa Blandino, a mother battling skin cancer. Lisa Blandino’s story is one of courage, bravery and hope for a healthy tomorrow. Through sharing her experience with others, Lisa, along with her brother Jerrod, hopes that this grant will increase awareness and education about skin cancer.  Read More In addition to the grant contribution, Too Faced is dedicated to helping women look and feel their best! Jerrod believes that by arming women with the beauty bronzing tools they need to look and feel sexy, they can help encourage healthy skin for years to come. With an array of sun alternative cosmetics, from their extensive collection of innovative bronzers to their world-reknown self tanners, Too Faced has been a long time advocate of the sunless tan.

About the Melanoma Research Foundation

The Melanoma Research Foundation is a non profit organization founded by patients and their families to find a cure for malignant melanoma. The foundation prides itself on its dedication to research, education and advocacy for those suffering from melanoma. Melanoma has the remarkable ability to lie dormant in the body, and then to re-emerge in a form that is often highly resistant to cancer therapy. As a result, treatment options and survival prospects for melanoma patients are extremely poor. Armed with a better understanding of the biology and biochemistry of malignant melanoma, The Melanoma Research Foundation strives to one day develop new treatments to combat this disease.

In My Own Words - Lisa Blandino's Story

Being born and raised in Southern California I was raised like all typical Cali girls, to live the "tanning bed/diet pill" kind of life, not realizing how destructive it was....beauty before health! Growing up my family vacationed often at the river and beach houses. We regularly patroned the tanning salons in the area and heard every rehearsed explanation of how tanning beds were so much safer than the sun because of ultra violet this or that. Our naiveté and ignorance came back to slap us all in the face around the year 2000. My mother and my brother were suddenly having to remove basil cells, one after the other and then in 2001 I was hit with the big one....Melanoma (4th stage). It's funny, when I first heard my diagnosis I thought, Melanoma...that's not a real cancer, it's a wimpy cancer, I can beat that no problem! As my doctor started explaining the disease to me, the information came like continuous blows to my gut, one by one, knocking the air out of me until I was numb. I, along with all Melanoma survivors, live with the knowledge everyday that at anytime our cancer can flair back up and our lives could be over. As a mother of two sons there is no greater torment or pain than knowing that at any given time you could be taken from your children. Not only not be here to protect them but be the cause of such an incredible pain to them. My boys saved my life because my desire to be here for them was much greater than the destruction of this horrible disease. My advice to anyone fighting a disease or illness is not to believe statistics and always remember a doctor’s opinion is just that...an opinion! I was told by a renowned doctor at Loma Linda University and Hospital that I had no chance of survival and I may as well stop my chemo at that very moment because at the most I had six months to live. That doctor didn't know the power of prayer and the ruthless determination of a mother who didn't want to leave her kids. Suffice to say I've been N. E. D. (no evidence of disease) for nearly four years. I wear sun block everyday, make a conscious effort to eat foods high in antioxidants, drink green tea regularly and limit sugar and alcohol. I've always been a true believer that everything happens for a reason and through this experience my reason has remained crystal clear....God has sent the world an angel in my brother Jerrod. My brother is the purest, most generous, world conscious person I know. I've never wondered 'why me' because of my brother Jerrod, I've seen the significance in myself and my illness. I can honestly say that I feel, not only blessed but proud that God chose my little brother and me to make such an important contribution to the world through awareness of this disease and thanks to the Love Lisa Beauty Battle Box and you, continuous financial support to find a cure.

Lisa Blandino is available for interviews, and will be a featured speaker at the Too Faced Summer Launch Event on Feb 15th.

The Love Lisa Beauty Battle Box will be in stores on April 5th and will retail for $32.50

For more information please contact:

Simone Bolotin
THINK PR
212.343.3920
sbolotin@thinkpublicrelations.com

Created in honor of Sephora Senior Vice President, Betsy Olum who is a breast cancer survivor, Too Faced will launch a co-branded duo-shadow named Betsy Baby. $6 from the sale of every shadow will be donated to the Breast Cancer Research Foundation. Look for Betsy Baby on gondolas 9/15, just in time for October Breast Cancer Awareness Month.

Spread the word…Too Faced is cruelty free! No Teddy Bears (or any other critters) are ever harmed in the development of our products... Jerrod (and London) just wouldn’t have it!!!!

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